Marketing is the process companies use to get people interested in something they both want and need. When you list your home, your goal is to have some interested buyers after the home has been marketed. But when weighing all the different ways you can market your home there is a clear winner. I'm talking about social media.

 

Today, I am looking at social media: The Most Powerful Tool for Listing Your Home.

 

So, why do I believe social media marketing is the creme de la creme of real estate marketing?

 

1. Reach

Social media gives you amazing marketing reach. Somewhere between 80%-95% of adults in Canada use at least one social media platform.

 

So, when I create a picture or video ad of your property, I have the ability to reach nearly everyone in the city with your ad, sometimes several times over.

 

When you list your home on social media, you are opening up your property to a much wider audience than you would if you were to list it solely in the newspaper or on a traditional real estate website alone.

 

2. It's Cost-Effective

Second, Social media marketing is extremely cost-effective. Compared to other forms of marketing, social media marketing is incredibly cost-effective. In fact, it’s one of the most affordable ways to market anything – including your home. With some detailed knowledge of how to create ads, you can reach a large number of people without breaking the bank. Therefore so many businesses are now using social media to market their products and services.

 

3. Creativity & Fewer 

Because social media marketing is so cost-effective, it allows you to really get creative with your marketing campaign. There is endless creative potential on social media, so you can really let your imagination run wild in ways you simply couldn't in something like a print ad.

 

4. Instantaneous Availability

Social media marketing is instant. When you list your home on social media, you can instantly reach thousands – even millions – of people, depending on the size of the city you live in and your ad budget.

 

The second you post, it's visible to your followers, or on sites like Instagram Reels, YouTube Shorts or TikTok, it's visible to countless others.

 

5. Engagement as Feedback

You benefit from engagement. Like buttons, comments and shares provides feedback about your home, allowing your real estate team to improve their marketing efforts.

And when someone likes or shares your post about your home, their friends and followers will see it too. This feedback gives you an even wider reach and helps you market your home to an even larger audience.

 

6. Availability Across Devices

Finally, you'll be maximizing the availability of your listing. Whether on a smart phone, desktop  or tablet, your listing will be just a few clicks away for anyone who wants to see it.

 

In short, social media marketing is an extremely effective way to market your home. It's fast, easy and best of all, it works. My work is proof of that.

 

So, if you're looking to list your home, make sure to use social media to your advantage by calling me to discuss further: (519) 971-6229.